How to optimize the website keyword SEO of the website home page?
A well structured website is very beneficial to search engine spiders. Most users browse the home page first. The layout of the home page should not only consider the beauty, but also comply with the marketing strategy of the website. So, how to optimize the search engine on the home page of the website? Geng Zhen introduces you.
How to improve the search engine optimization of the home page of the website? Geng Zhen SEO introduced the following points:
1、 Website theme Optimization:
TDK is well built. Don't easily change the TDK on the front page. Pay attention to the use of hydrogen labels.
2、 Logo:
The logo is usually located in the upper left corner of the website. The logo of most websites is composed of pictures. Because spiders cannot capture pictures, they must improve the alt attribute of pictures. ALT tagging is helpful for website optimization, and the effect is equivalent to anchor text.
3、 Keyword density:
Without affecting the cleanliness of product pages and user experience, it is suggested to make some keyword chains to improve keyword density and optimize ranking.
Fourth, the keyword layout is:
The content of each page should be optimized to give users a good ranking, and the links within the page must be helpful.
Fifth, navigation:
The navigation of enterprise websites is usually simple and clear, which helps users quickly find the category they want to find. For enterprise websites, if search engine optimization needs to be optimized, the most important columns are closest to the home page from left to right, and so on.
Sixth, links:
It's good to limit the number of friendly links to 40, but it's not good to change too many links.
Seventh, 301 jump:
Every page needs 301 jumps, not just the first page. As long as a page has multiple links, you need to jump to 301.
The front page of the website is the facade. The impression and experience of users on the whole website usually depend on the home page to a great extent. Therefore, the title of this article focuses on the home page. However, whether it is the home page, column page or content page, the core idea is the same, that is, taking the user as the center, and the principle is to improve the user experience. There are several mistakes in website optimization, and the search engine optimization work has been wasted.